Elevating brands
through photography
and design.
CALLE ELF
ART DIRECTOR / DESIGNERConcept-driven designer with extensive professional photography experience. Specialises in portraiture, brand identity, and creating authentic visual narratives.
CORE SKILLS
• Portrait Photography
• Brand & Visual Identity
• Creative Concepting
• Image Editing & Retouching
• Illustrator, Indesign
• Adobe Photoshop, Camera Raw
• Figma, Miro
• Pen and paper
EXPERIENCE
2025–Ongoing
Founder, Studio Deffekt AB
Launched my own designstudio at hagagatan in Stockholm.
2020–Ongoing
Consultant, Marshall
Art direction, photography, and visual design for brand, events, and culture.
2020–23
BA Visual Communication, Beckmans College of Design
Sharpened my ability to turn intuition into structure and ideas into clear, meaningful visual communication.
2018–19
Industrial Design, Folkuniversitet
Freelance photography and application for Beckmans.
2016–18
Photographer, full time freelance.
My first solo photography exhibition at Sturehof.
2010–15
Stage technichan, Göta Lejon
Ran and built shows parallel to photography commissions.
2008–09
Högre Fotografisk Utbildning, Kulturama
Opened my first photography studio in Stockholm.
PHOTOGRAPHY /
VISUAL CONTENT
Shooting and directing portraits in studio and on location, creating an atmosphere that leads to authentic, expressive results.
Confident interpreting and executing art direction through photography.
Curating, editing and retouching final imagery to align with brand tone.
VISUAL CONTENT
Shooting and directing portraits in studio and on location, creating an atmosphere that leads to authentic, expressive results.
Confident interpreting and executing art direction through photography.
Curating, editing and retouching final imagery to align with brand tone.
GRAPHIC DESIGN &
ILLUSTRATION
Designing brand systems, layouts, and visual assets across print and digital.
Creating original illustrations to support campaigns, merch, labels and storytelling.
Collaborating with creative teams to develop concepts and turn them into cohesive visuals.
ILLUSTRATION
Designing brand systems, layouts, and visual assets across print and digital.
Creating original illustrations to support campaigns, merch, labels and storytelling.
Collaborating with creative teams to develop concepts and turn them into cohesive visuals.
RESEARCH &
PRACTICE
Working on Deffekt, an ongoing analogue project focused on intuitive, materialdriven image-making and imperfection.
Most recently exhibited at Candyland Gallery
Conducting design research at the crossroads of photography and graphic design, examining observer–subject dynamics and visual authenticity.
PRACTICE
Working on Deffekt, an ongoing analogue project focused on intuitive, materialdriven image-making and imperfection.
Most recently exhibited at Candyland Gallery
Conducting design research at the crossroads of photography and graphic design, examining observer–subject dynamics and visual authenticity.
CLIENTS
Projects: